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Lojas Colombo uses marketing automation to boost online sales


For more than 50 years, Lojas Colombo has been a dominant retailer in southern Brazil. The company’s success hinged on a single idea: establish and maintain strong customer relationships. This strategy enabled the company to cultivate a customer base of 2.3 million contacts. Then Lojas Colombo decided to expand its presence in the region and looked for a partner to help implement a marketing automation lifecycle program. So ti could grow its e-commerce customer base and strength customer's loyalty.


Using Oracle Responsys technology and Pmweb strategic services, Lojas Colombo have developed cross-channel marketing programs, content, social and also individualized multi-channel communications, respecting de customer’s lifecycle.


80% of website traffic is due to recurrent customers.

The engagement levels have grown, with opening rates 2,9 times greater than the market average.
Revenue reach of automatized campaigns 55x greater than broadcast.


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São Paulo

Av. Ibirapuera, 2315, 12º Andar
São Paulo - SP - Brasil
CEP 04029-200

+55 11 2197 8000
How to find us

Porto Alegre

Av. Carlos Gomes, 700, 14º Andar
Porto Alegre - RS - Brasil
CEP 90480-000

+55 51 3393 8000
How to find us